CONCEPT AND USES
An infographic is a visual representation of information in graphic format designed to make data easily understandable at a glance. The quick rise of infographics is primarily the result of the new, easy-to-use software available on the internet to create them. Nowadays, anyone can create an infographic thanks to the tools we will be presenting below.
We can safely affirm that almost anything can be converted into an infographic, and they certainly abound in almost any public environment: traffic signs, subway maps, tag clouds, musical scores, and weather charts are just a few examples among a huge number of possibilities.
Infographics are used to convey messages quickly, to simplify the presentation of large amounts of data, to see data patterns and relationships, and to monitor changes in variables over time. They may include bar graphs, pie charts, Gantt charts, histograms, line charts, tree diagrams, mind maps, or network diagrams.
Besides being visually appealing, there is more to them for online businesses. Infographics can be one of the most effective strategies in an overall digital marketing campaign because you are adding interactive content to your website. Some of the benefits of using infographics include:
- Generate traffic by taking advantage of the viral nature of infographics.
- Generate backlinks to your website from other websites that may embed your infographic.
- Create brand awareness, for example when you place your company logo at the bottom of the infographic.
Moreover, they are being used more and more frequently to help people understand the data contained in those websites by making statistical information more readily accessible.
Below you can see an example of infographics about the protection of our planet which communicates a clear message.
TOOLS TO CREATE INFOGRAPHICS
As the saying goes, a picture is worth a thousand words, and with an infographic you can explain a full text only using images. Fortunately, there are tools on the web that can help you to create them, and the most important ones are the following:
Vizualize.me allows you to create an online resume format that is beautiful, relevant, and fun, all with just one click.
With Piktochart, you can create an innovative infographic using a combination of different types of visualisations: themes, icons, vectors, images and chart exporter. Drag-and-drop and click your way through color schemes, shapes and fonts, then export the materials as static or HTML to easily embed it for using them on your site.
Easel.ly is a fun tool to create your Infographics with drag-and-drop features and a simple interface. You can easily create and share visual ideas online, supported by ‘vhemes’ or visual themes that help you get started from the preset infographic style. Drag and drop a ‘vheme’ onto your canvas to turn your idea into a full infographic.
Visually helps you customize infographics in seconds, and no, you don’t have to be an analyst or designer to make infographics with Visually Create. Visual.ly also allows you to discover infographics and favorites from other users.
And last but not least, Genial.ly, whose main features are the following:
- It is a Spanish tool, which is presented as an alternative to Prezi. It is free, dynamic and interactive.
- When you access it, you can choose one of their templates to make presentations, images, cards, posters, CV’s, microsites, and also infographics.
- If you choose infographics, you have more than 20 templates for it or you can develop your own template. Immediately, you get a video tutorial to use it and an online chat where you can ask questions.
Below you will find an example:
You can connect other slides to these texts, for instance, if you click on Who am I? it will take you to the following one:
You can connect videos instead of fixed slides in the same easy way.
One of the main features of this tool is the chance to work collaboratively in an infographic or presentation, just typing in the email of the workers. You can also add new pages using different templates and connect all of them in the order you select. You can introduce your personal images (SVG or GIF format).
You can access your product at any moment with the View button. An easy example of using this tool is the following one where there are templates and videos:
You can use this tool at https://www.genial.ly/Dashboard.
Summing up, infographics are a visually-appealing way of displaying information that would be too arid if presented in a conventional manner. They can also help you to organise sets of data so that they make more sense to the reader, who will grasp your message quickly and will retain it because it was presented in a more attractive way than a simple list of facts and figures.
With the tools we have presented here, you can create great infographics very easily, and you should be especially aware of this possibility if you own a blog or a site and want to make it more known to the public. Who knows, the next viral infographic of 2016 may be of your making!
Aplicaciones de las TIC Group 3: Becerra D., Muñoz A., Núñez-Lagos B., Rebollo J., Sanjosé Pérez A. Supervisor & Reviewer: Borreguero L. Coordinator: Jordano M.